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Projects I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. jjj Role Title jjj Project name 02 Role Title I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. Project name 03 Role Title I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.

When Cabo was still about rock n' roll, this is how we treated loyal fans like rock stars. < Back Rock n' Awe - Cabo Wabo When Cabo was still about rock n' roll, this is how we treated loyal fans like rock stars. Cabo Wabo Tequila was in a state of transition, moving on from its Sammy Hagar identity and turning itself into a premium brand that represents the rock n’ roll lifestyle . The challenge: Create an experiential campaign that lets consumers experience the rock n’ roll lifestyle, without relying on music or celebrity endorsement. Concept The Rock n’ Awe experience was three days for winners to party like they were rock stars on tour, but without the burden of actually having to play a show or instrument. We flew winners into LA for a night of decadence on the strip. They then hopped on a bus that drove to Las Vegas overnight. When they arrived, they received VIP access at the casinos and bars to do as they pleased. Finally they hopped on a private plane and landed in Cabo San Lucas for a private beach party. The Rockin' Sweeps Winners were selected through a digital sweepstakes. The fun part was how we conducted entry at sampling events: Consumers gave us their “rock star name.” It was created by combining their middle name with their school’s mascot. (For example, mine would be Johnny Thundering Herd). My Specific Contributions: Developed the original Rock n’ Awe tour concept Assisted in the development of the sampling engagement tactic Wrote all content and copy for the program This was such a success, it became a flagship portfolio piece for the brand Project Gallery Previous Project Next Project

Two radio spots - Verizon Wireless & O'Charley's < Back Radio Spots Two radio spots - Verizon Wireless & O'Charley's I wrote the scripts, came up with the concepts, selected the talent and performed as producer for these spots. Both ran nationwide. Project Gallery Previous Project Next Project

A collection of pieces I wrote or concepted for Purina over the years. < Back Purina Work - Mostly Cats A collection of pieces I wrote or concepted for Purina over the years. Working in the St. Louis region, it's inevitable that you'll either work on or pitch Purina. While at a digital agency, we had a retainer for the cat litter work. DYK: Cat litter is a more profitable business than the toilet paper business? Here are three programs that came to life. Also featured is an image of the Breeze Litter system, which is by far the best system ever. Ask me why, and I'll let you in on the not-so-dirty secret. What You Gonna Do When They Come For You? Purina challenged us to take their “No More PU” Tidy Cats litter campaign to the next level. They wanted something that was both experiential and digital. “No More PU” was about how this new blend of cat litter worked so well at solving your litter box problem, the brand was ready to take the stink out of your life ... in other areas. Showcased here is the original white paper idea. We came up with the “PU Patrol” – a team of stink fighters whose main mission is to stomp stink wherever it may lurk. Flat tire? Bad layover? Case of the Mondays? The Patrol is ready to pounce. My Specific Contributions: Wrote all white paper and eventual presentation deck copy Led initial brainstorms and developed the “big idea” Presented all creative ideas to agency partners and client Created a social media content strategy for the campaign Connecting With True “Catpanions” You’d be surprised at how excited cat enthusiasts can be about their litter brand. Knowing that true social networking is best left to Twitter and Facebook, the Tidy Cats Community focused on letting its 10,000 members win prizes, download coupons, share photos and vote for the cutest of cute cats in a feline version of “Hot-or-Not” called "Purrfect Pic." Fun fact: Tidy Cats was the very FIRST Purina brand to have a Facebook presence, which we created, launched and monitored for them. My Specific Contributions: Drafted all copy for periodic updates and product launches Developed new site feature concepts, including badges and featured members Wrote call-outs and banners to support promotional activity Wrote all of the Purrfect Pic content (70 cute questions, total) Assisted with user flow and site map creation Worked closely with the social media team in the transition to and launch on Facebook Cat Litter Goes Green. Trees For Tomorrow was a digital campaign for Yesterday’s News brand cat litter from Tidy Cats. It’s a litter made from recycled newspapers, making it extremely eco-friendly. We asked users to create a virtual tree and plant it in a virtual forest. By doing so, the brand would donate $1 to the Arbor Day Foundation to plant a real tree in your honor. It was supported by an email campaign, banner ads and social sharing of created trees. My Specific Contributions: Wrote all site copy, including instructions Assisted in user flow and site map strategy Wrote promotional emails and banner ads Wrote share copy for social media Developed original names and themes for eight virtual worlds Project Gallery Previous Project Next Project

How we celebrated Anheuser-Busch's 30th anniversary of its landmark “Know When To Say When” campaign. < Back The Pledge - Anheuser-Busch How we celebrated Anheuser-Busch's 30th anniversary of its landmark “Know When To Say When” campaign. Anheuser-Busch was looking for a way to celebrate the 30-year anniversary of its landmark “Know When To Say When” campaign. Back in 1982, it was the first time an alcohol brand had ever led a campaign to promote responsible drinking. We came up with “The Pledge” – a participatory campaign that encouraged the entire world to commit another 30 years of progress in responsible drinking. When someone visited nationofresponsibledrinkers.com and took “The Pledge,” their face, profile and location would go onto the interactive map in real-time. They could then share their commitment. Elements: Interactive website that showed people taking The Pledge in real-time. Mobile sign-up via iPads at events, like the MLB All-Star Game. Social media promotion. Series of internal Pledge events at Anheuser Busch breweries and wholesaler operations. Billboards including a Times Square experiential activation Full-page USA Today ad. Social Media Establishment: The success of this campaign allowed us to then takeover the brand’s corporate Facebook presence. We grew from a few hundred to 600,000 fans in just one year. I developed content and wrote a social media guide for the brand for multiple years, which provided more opportunities for new business. My Specific Contributions: Developed the concept, wrote the presentation deck and led the presentation Wrote the copy for all elements, including the website, USA Today ad, radio scripts, the actual “pledge” and social media content Assisted with logistics and event flow, including the Times Square activation Assisted with overall digital strategy and user experience Assisted with the management of the brand’s social media presence and digital content strategy Created and managed the social media guide for the corporate brand Project Gallery Previous Project Next Project

Dipping my feet into the retail and digital side of footwear marketing, and making an impact. < Back Footwear Marketing Dipping my feet into the retail and digital side of footwear marketing, and making an impact. From 2018 – 2021, I took a break from the agency world, and went to the internal marketing side at Caleres. It’s a corporation that houses multiple footwear brands under one umbrella, with Famous Footwear being its biggest brand. I spent my first six months as a senior writer on the high-end men’s line of Allen Edmonds. I spent my final two and half years as a creative director and writer on the Famous team. My Specific Contributions: Led the creative team, brainstorms, and presented creative to leadership and partners Wrote copy for a variety of projects, print, digital, and many presentation decks Assisted in developing and unveiling a new branding effort Successfully managed a team of twelve total creatives and six direct reports, in the office for nearly two years, and remotely for a second year during a global pandemic Established new creative methods for developing and presenting work Assisted in the launch of the new flagship Manhattan store Worked very closely with the content creation team – photography, video, and more Project Gallery Previous Project Next Project

Launching a new coffee flavored tequila, from the ground-up. < Back Cabo Diablo - Branding & Social Media Launching a new coffee flavored tequila, from the ground-up. With flavored liqueurs gaining momentum amongst younger crowds, it made sense for the mother brand of Cabo Wabo to create this new devilish blend of smooth coffee with the bite of tequila. Targeted at males, ages 21-25, it was our challenge to come up with the overall brand image, story and engagement strategy. Concept The winning concept: “ Diablo Made Me Do It. ” The message: “ No matter what mischief you get into tonight, you’ll have the best excuse in the book. So go ahead, give into temptation and embrace the night’s adventures .” This concept is heavily tied to the hashtag: #DiabloMadeMeDoIt – encouraging digital participation and sharing. Digital After launch, we grew our page from zero to over 10,000 fans in two months. In fact, one of our promoted posts became so popular, it was listed on the top 10 “Most Engaging Facebook Posts” by Unmetric . Experiential We co-hosted three Halloween parties in our key launch markets. It was dubbed “Diablo’s Lounge” – where consumers could meet a Diablo character, sit in his throne, share a shot and be surrounded by Diablo’s "temptresses." My Specific Contributions: Co-developed the original “Diablo Made Me Do It” concept Created the “Diablo’s Lounge” sampling program Led the social media strategy, oversaw content creation and execution Co-developed retail pieces, including teaser and reveal Wrote all copy for concept decks, retail and experiential elements Project Gallery Previous Project Next Project

A burger making contest, taste tour & more - for the love of a burger that doesn't cut corners. < Back Wendy's "Year of the Burger" A burger making contest, taste tour & more - for the love of a burger that doesn't cut corners. What happened in the 2007-2010 era when the client says “yes” to every idea the team throws up on the board? An immersive Flash website with a sweepstakes, photo gallery, video, blog, music mixer, “create your own” tools, and a tour truck. Before the social media boom hit, Wendy’s asked us to create a digital experience that got people excited about their fresh, never frozen burgers like never before. We also needed to keep them engaged and entertained all year long. The site was centered on the ‘Build Wendy’s New Burger,’ tool and contest. The winner took home $25,000 and his or her burger would appear on the Wendy’s menu. Surrounding the contest were daily “Burgers for a year” winners, a music mixing tool made from burger-making sounds, and a photo gallery with shots from the nationwide burger tour. Another popular part of the site was the “Create Your Own Wendy” tool, which let users get creative with pieces and parts to make their vision of Wendy come true. The site had an average surf time of about 20 minutes, delivered hundreds of daily “Burgers for a Year” gift cards and received thousands of Burger Build entries/votes. The campaign also toured 20 cities across the U.S., handing out fresh burgers and testing attendees’ burger IQ for a chance to win T-shirts and a one-of-a-kind magic burger 8-ball. (It revealed replies like “Sounds Sizzling” and “That’s Juicy!”) This was also the kickoff for the "red wig" of elightenment national campaign. My Specific Contributions: Wrote all web, PR and promotional content Wrote speech material for experiential events Helped to develop the “Burger Building” tool, including user flow and messaging Acted as point-person for all updates, QA and messaging needs Worked closely with art directors and the interactive team in creative development Assisted with promotional video creation and sound recordings for the music mixer tool Was a thought leader in ideation and execution Gold ADDY winner – ’08 Interactive/Website Promotion. Project Gallery Previous Project Next Project

lkj This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors. Section Title Every website has a story, and your visitors want to hear yours. This space is a great opportunity to give a full background on who you are, what your team does and what your site has to offer. Double click on the text box to start editing your content and make sure to add all the relevant details you want site visitors to know. If you’re a business, talk about how you started and share your professional journey. Explain your core values, your commitment to customers and how you stand out from the crowd. Add a photo, gallery or video for even more engagement.

Video Directing & Script Writing < Back CAT - Instructional Videos Video Directing & Script Writing CAT needed to create a series of instructional videos that brought their complex operating manuals to life. They needed a director and writer ... which is why I was brought on board for the project. Digging in ... The challenge was distilling complex machinery information into something digestible to someone trying to learn about their machine or confirm that the machine was the best choice for the job. It was my job to develop shot-lists, time-stamps, and then script writing for more than 20 instructional videos. Yes, it was a dirty job. I spent three days on CAT's campus, shooting onsite in their arena and outdoors for specific machine moves. The hardest part was shooting the monitors. Our team definitely got creative in how to position a camera for clear vision while an expert went through the motions. Going through hundreds of motions, actions, and explanations, I then took the audio and notes to develop the scripts. Working closely with the video editor, we went through rounds of revisions, ensuring the information was accurate and clear. While there are more than 20 of these live on YouTube, unless you're in the market for a new dozer, a simple example or two should do the trick in showcasing what this project was all about. These videos have received thousands of views, with the long-form versions receiving the most views. Project Gallery Previous Project Next Project

< Back CAT - Instructional Videos Video Directing & Script Writing CAT needed to create a series of instructional videos that brought their complex operating manuals to life. They needed a director and writer ... which is why I was brought on board for the project. Digging in ... The challenge was distilling complex machinery information into something digestible to someone trying to learn about their machine or confirm that the machine was the best choice for the job. It was my job to develop shot-lists, time-stamps, and then script writing for more than 20 instructional videos. Yes, it was a dirty job. I spent three days on CAT's campus, shooting onsite in their arena and outdoors for specific machine moves. The hardest part was shooting the monitors. Our team definitely got creative in how to position a camera for clear vision while an expert went through the motions. Going through hundreds of motions, actions, and explanations, I then took the audio and notes to develop the scripts. Working closely with the video editor, we went through rounds of revisions, ensuring the information was accurate and clear. While there are more than 20 of these live on YouTube, unless you're in the market for a new dozer, a simple example or two should do the trick in showcasing what this project was all about. These videos have received thousands of views, with the long-form versions receiving the most views. Project Gallery Previous Project Next Project

Portfolio Behind the Barrel - Wild Turkey Reigniting passion for a worthy brand, through an unforgettable experience. Read More Busch Beer - Creative Direction How we brought the sound of refreshment "Buschhhhh" to life in the retail space, and increased sales. Read More CAT - Instructional Videos Video Directing & Script Writing Read More Cabo - Thick Cut Lifestyle How we blazed a path were no tequila had ever gone before. Read More Cabo Diablo - Branding & Social Media Launching a new coffee flavored tequila, from the ground-up. Read More Footwear Marketing Dipping my feet into the retail and digital side of footwear marketing, and making an impact. Read More Natty Light - Creative Direction How we increased sales for a value brand in an extremely competitive environment. Read More Print Ads & Headlines A collection of traditional print pieces with great headlines. Read More Purina Work - Mostly Cats A collection of pieces I wrote or concepted for Purina over the years. Read More Que 42 - Launching Our Own BBQ Brand The journey from cooking in the backyard to store shelves & online sales. Read More Radio Spots Two radio spots - Verizon Wireless & O'Charley's Read More Rock n' Awe - Cabo Wabo When Cabo was still about rock n' roll, this is how we treated loyal fans like rock stars. Read More The Pledge - Anheuser-Busch How we celebrated Anheuser-Busch's 30th anniversary of its landmark “Know When To Say When” campaign. Read More Wendy's "Year of the Burger" A burger making contest, taste tour & more - for the love of a burger that doesn't cut corners. Read More Wild Turkey - Retail, Ads & More A collection of pieces I wrote and/or worked on for this awesome bourbon brand. Read More