Wild Turkey - Retail, Ads & More
A collection of pieces I wrote and/or worked on for this awesome bourbon brand.
The work shown here represents about five years of creative exploration and execution for the brand.
The first concept is a play on “Shi* my dad says.” / “Shi* a Wild Turkey drinker says.” The headlines act as quotes that a wise-ass Wild Turkey drinker would say at a bar to someone who considers ordering a fru-fru drink.
The second concept is “Respect the Bird.” Which speaks for itself.
There are retail pieces from the launch of "Spiced" - which was an effort to enter the rum-and-coke world, but with a bold spiced bourbon.
The brand eventually moved toward quality cues, which educated consumers and showed off how Wild Turkey is made. Finally, one of my favorite promo pieces I came up with was the three-finger pour glass, in honor of Master Distiller Jimmy Russells' tradition. It's still for sale at the distillery.
My role was Creative Director and Copywriter for all of these elements.
